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Hybrid Car Rental and Mercedes Benz Fashion Week

New York City knows a thing or two about glamour - just look at Madison Avenue! But trendy boutiques aren't the city's only fashion forte. The Big Apple is also home to one of the largest fashion week events in the world. New York Fashion week, officially named Mercedes-Benz Fashion Week, is one of four major fashion events in the worldwide fashion industry. Customers of Action Hybrid Car Rentals will see all of the biggest designers at this semi-annual event, including names like Perry Ellis, Ralph Lauren and Zac Posen. Ever fashionista has this event marked on their calendar months in advance, so what are you waiting for? Check out the season's hottest new trends by catching a show during your upcoming Action Hybrid Car Rentals vacation.

A quick history of the event

The first New York Fashion Week took place in 1943. Official called "Press Week," this event was designed to attract attention away from French fashions during World War II. Since fashion industry insiders were unable to travel to Paris during this time, they decided to create their own Americanize version of European runway shows. Eleanor Lamber organized the event for American designers and fashion journalists. Today, customers of Action Hybrid Car Rentals can still expect to see plenty of American designs on the runway, including iconic names like Calvin Klein, Betsy Johnson and Donna Karan.

Where to catch all the action

Customers of Action Hybrid Car Rentals will find Mercedes-Benz Fashion Week in New York City's Bryant Park. Located at 42nd and Sixth, this 8-acre park is converted into a temporary fashion arena for the event, complete with tents and walkways. But these are your ordinary tents. Equipped with air conditioning and capable of handling hundreds of audience members, these tents contain several venues for designers to showcase their collections. Some fashion designers also opt to show their collections in showrooms or some other off-site venue during the week, so be sure to check the schedule prior to heading to the park.

Who you'll find in the audience

New York Fashion Week is a major attraction in the Big Apple, attraction tourists, celebrities and stylists from around the globe. Customers of Action Hybrid Car Rentals will also see industry insiders like journalists and buyers at the shows. Many of the shows during Fashion-week are by invite-only, so expect to see plenty of powerhouse actresses, singers and athletes out and about during the proceedings. Fashion Week is held twice a year with the fall shows being held preceding winter (February) and the spring shows being held the preceding late summer (September).

Designers to look for at the show

Customers of Action Hybrid Car Rentals will find all of their favourite designers on display at both the spring and fall New York Fashion Weeks. Prominent names to watch for this year include Marc Jacobs, Academy of Art, Anna Sui and Mischka. Diane Von Furstenberg, Max Azria and Jill Stuart are also fan favourites. To keep tabs on these and other designers, log onto the official Mercedes-Benz Fashion Week website at www.mbfashionweek.com.
Mercedes Benz Fashion Week is produced by 7th and Sixth, which was originally formed by the Council of Fashion Designers of America. The company was acquired by IMG, a lifestyle and sports marketing management firm in 2001. Customers of Action Hybrid Car Rentals can learn more about IMG by visiting their official website at www.imgworld.com. Customers of Action Hybrid Car Rentals can learn more about New York Fashion week by contacting the main offices at 304 Park Avenue South. The phone number is 646-871-2400. You can also subscribe to the New York Fashion Week newsletter online at www.mbfashionweek.com.